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Passerine Home

vintage rug instagram.png


Custom Strategy, Social Media Management, Styling, & Brand Photography 

Passerine offers elegant, handmade vintage rugs for design-minded homeowners and interior designers. 

Urban Chic was brought on to elevate Passerine's social media presence in effort to mirror the fine quality of their rugs. We developed a custom strategy and created visuals to refine their social media feed and attract more of their ideal clientele to their profile. Urban Chic maintains their new online image by providing ongoing styling, photography, and social media management services.

When Georgia approached us in December 2019, she had 215 Instagram followers. As of 2022, she has over 11k followers and has multiplied her revenue by 35x. Passerine's social media presence has opened the door to a handful of new & exciting opportunities, including partnerships with several stockists, local and national press features (hello NY Times!), and even a highlight on Magnolia Network!

woman carrying a rolled up vintage rug
social media management of vintage rug company
social media videography for Passerine Home
woman holding vintage rug
bread and cheese spread on vintage rug
brand photography of home decor
collage of vintage rugs
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pinic on top of rugs in styled photoshoot
branches in black pottery atop vintage rugs
woman placing pottery on bench with run draping over it in styled photoshoot
three rugs rolled up leaning against wall for social media
sunlight coming through window highlighting vintage rug
woman holding large rust colored vintage rug
Lookbook Design marketing collateral for Passerine Home
interior designer brand photoshoot
woman in heeled shoes sitting on top of rug
woman cutting flowers in ceramic vase
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