Strategy, Content Creation
In effort to aid our local restaurants during the pandemic, we ran a campaign offering one restaurant a free strategy + content creation services. The winner was Local VA, a gourmet dive bar located in Reston, VA, who had just opened a few months prior to COVID-19. While they were still offering curb-side pick up and takeout, we created a custom strategy along with elevated imagery to draw in new customers and create excitement around their new restaurant. We focused on accurately representing their menu while emulating their desired "refined dive bar" aesthetic.