SANABRIA & CO. SHOP
Strategy, Social Media Management, Reels, Photography & Styling
The Shop carries home decor and furnishings that complement the signature Sanabria & Co. style and that support fellow small businesses whenever possible.
Located in the historic neighborhood of Capitol Hill, Urban Chic developed and implemented an Instagram Strategy for The Shop with the goal of driving local foot traffic and increasing brand awareness among locals. We used a hyperlocal marketing approach, tailoring all content, messaging and engagement to different local communities.
We also used The Shop's Instagram page to cross-promote Sanabria & Co's design services with their retail shop.