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Marabou is a new skincare line dedicated to providing safe and effective products to women with darker skin tones. We worked with Marabou's founder to develop a brand strategy, identifying their purpose, mission, vision, and values.
Using the brand strategy as a reference, we developed a brand identity that reflected their playful vibe, built around self-expression and celebration of individuality. We went with a bold color palette that exuded warmth, joy, and security, and established a logo that portrayed a feminine essence.
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