Marabou is a new skincare line dedicated to providing safe and effective products to women with darker skin tones. We worked with Marabou's founder to develop a brand strategy, identifying their purpose, mission, vision, and values. 

Using the brand strategy as a reference, we developed a brand identity that reflected their playful vibe, built around self-expression and celebration of individuality. We went with a bold color palette that exuded warmth, joy, and security, and established a logo that portrayed a feminine essence.