Passerine Home

Custom Strategy, Social Media Management, Styling, & Brand Photography 


Passerine offers elegant, handmade vintage rugs for design-minded homeowners and interior designers. 

Urban Chic was brought on to elevate Passerine's social media presence in effort to mirror the fine quality of their rugs. We developed a custom strategy and created visuals to refine their social media feed and attract more of their ideal clientele to their profile. Urban Chic maintains their new online image by providing ongoing styling, photography, and social media management services.

When Georgia approached us in December 2019, she had 215 Instagram followers. As of 2022, she has over 11k followers and has multiplied her revenue by 35x. Passerine's social media presence has opened the door to a handful of new & exciting opportunities, including partnerships with several stockists, local and national press features (hello NY Times!), and even a highlight on Magnolia Network!

passerinehome.com